Are You Ready?

  • To Acquire A CEO-mindset and Ability

  • To Create A Solid Business Plan

  • To Move With Confidence Through The Ups And Downs Of Being The Boss

Setting You Up For Success

I Don't Play About Your Vision - Nor Should You!

    1. We Deserve Better

      FREE PREVIEW
    2. This Is Who I Am

    3. My Business, Professional, & Educational Experience

      FREE PREVIEW
    4. My Personal Mantra: We Must Do More

    5. Are You Willing to Sacrifice?

    1. Do You Really Know What You Are Doing?

    2. How An Incubator Could Help You?

    3. Why Strategize1st Is Needed?

    4. It's Bigger Than You and Me

    5. Are You Willing To Commit?

    1. Are You All Over The Place?

    2. Let's Re-focus

    3. Are You Building Something Sustainable?

    4. The Power Of Preparation

    5. Are You A Doer or a Dreamer?

      FREE PREVIEW
    6. Valuing You and The People Supporting You

    7. Don't Lose Your Family

      FREE PREVIEW
    8. Are You Mentally Ready?

    9. When To Seek A Mentor

    10. Are You Ready To C-E-O?

    11. Where's Your Honor?

    12. Have I Failed? Or Have I Learned?

    13. The Great Objection

    14. The B.S. Never Ends But...

    15. Survey

    1. Preliminary Elevator Pitch

    2. Describe Your Business Idea

    3. Do You Have A Mission Statement?

    4. Mission Statement Template

    5. What Are Your Business Values?

      FREE PREVIEW
    6. Business Values Template

      FREE PREVIEW
    7. Your Industry

    8. What Associations Serve Your Industry?

    9. Identify Your Industry Code (NAICS)

    1. Tools for Conducting Market Research

    2. What Problem Are You Solving?

      FREE PREVIEW
    3. Problem Statement: Why It Matters?

    4. Hmn, I See A Problem, But Is There A Market For What I Offer or Aspire To Offer?

    5. Problem Statement Template

    6. Your High-Level Solution Template

    7. Are You Doing Too Much? Offering Too Much?

    8. Start Small – Less Is More

    9. Services You Can Offer Template

    10. Solution Identified

    11. Services You Have Decided To Offer Template

    12. Do You Know Your Target Customer/Market?

    13. What Is A Target Market?

    14. Target Customer Template

    15. Customer Avatar (aka Buyer Persona) Template

    16. Do You Know How Much It Costs To Operate Your Business?

    17. Operating Expenses (OpEx)

    18. OpEx Template

    19. Cost of Goods Sold (COGS)

    20. Exercise: COGS (if you manufacture products)

    21. Who Are Your Competitors?

    22. Competitor Analysis Template

    23. Let's Talk Pricing

    24. Pricing Template

    25. Are Your Operations Standardized or All-Over The Place?

    26. We Need Standard Operating Procedures (SOPs)

    27. Operations & SOPs Template

    28. What Are Your Goals?

    29. We Need S.M.A.R.T. Goals

    30. Your Goals Template

    31. Resources: An Online Business Plan

    1. Make It Legit

    2. Keep All Receipts & Paperwork

    3. Don't Play With Your Business Name

    4. Name Check Template

    5. Protect Your Business Name - Your Brand

    6. What is Trademarkable?

    7. Resources For Trademarking

    8. Are You Using Your Home Address? Stop It.

    9. Secure a Commercial Address

      FREE PREVIEW
    10. Is Your Paperwork Squared Away?

      FREE PREVIEW
    11. Forming Your Business With The State

    12. Do You have your EIN & DnB?

    13. How To: Secure Your EIN - Your Unique Business Tax ID

    14. How To: Secure Your Dunn & BradStreet #

    15. Are You Comingling? No, No Entanglements lol

    16. To Do: Secure Your Business Checking Account

    17. Do I Need A Business Credit Card?

    18. Do You Have A Business License?

    19. To Do: Secure Your Business License

    20. Do I Need Business Insurance? Yep.

    21. To Do: Secure Your Business Insurance

    22. Are You Tracking Your Financials?

    23. To Do: Accounting System & Bookkeeper

    24. Do You Sell To the Government? Why Not?

    25. What is Government Procurement?

    26. Have You Thought About Selling Abroad?

    27. Let The World Know You Are Here

About this course

  • $99.00
  • Learn At Your Pace With No Judgment, Only Support
  • Enter The Battlefield of Business With A Strategy, A Business Plan, & Next Steps
  • Establish Your Business With Confidence and A CEO-mindset. Monthly Payment Options Available.

Early Bird Special: $99

My Business & Work Experience

Testimonials

Actualize Your Promise & Potential

Building CEOs, Executive Directors, Bosses

FAQs

  • What should I expect?

    You should expect a very conversational tone of instruction that is motivating, empowering, and pack with practical next steps to help you move like a seasoned CEO.

  • What type of instruction?

    From videos to short written pieces, to assignments to surveys, this interactive course will have you mentally prepared to build a sustainable business or to make an intelligent decision not to start a business.

  • How long do I have access to the course?

    Depends on if you subscribe monthly or if you purchase a module via a one-time fee.

  • What if I need additional help?

    No problem, just book a consultation with Wesley Alexander by visiting his website www.promiseandpotential.org.

  • Will you add new content from time to time?

    Yes, I will add new content, new exercises, and new videos over time to ensure we are up-to-date with best-practices and resources that are available to assist you.

  • Not sure what to select?

    We have a variety of options to offer since each person may be in different stages of their endeavor. Maybe you need to hone your mindset. Maybe you need to work solely on your business plan. Maybe you need direction on what to do after your business plan. Maybe you need a consultation. Whatever, you needed, I can assist you.

Pricing options

I Am About Access. If You Are Serious About Your Enterprise, We Offer Options. Special Pre-launch Price with Discount Code: prelaunch

Your Guide:

Wesley Alexander, Esq/MBA

I have pushed myself in a variety of arenas, so I can empower others from what I know or understand, versus what I think or feel.

BUSINESS EXPERIENCE:

Founding CEO - CoBiz Richmond, Inc. (CoBiz) 

  • Launched a 9,000 square feet co-working space, meeting space, event space
  • Incubated more than 80 clients for free during the pandemic

Senior Financial Analyst - Care Innovations (Intel - GE Joint Venture)

  • Key contributor to the launch, development of SOPs, financial management, process improvements for this international medical device, assistive technology, and cloud-based start-up funded by GE and Intel.
  • Managed $200M in operational budget for this medical device start-up.

Senior Financial Analyst - Intel Corporation

  • Managed more than $300M for Capital Expenditures associated with Intel's globa IT infrastructure.

Co-Founder/COO -  MobiNP, Inc.

  • Launched an On-Demand Mobile Notary App in April 2022. Currently, working hard to stabilize the app. 

Founder -  Promise and Potential, LLC

  • A business incubator for black & brown-led endeavors, whether for-profit or non-profit

OTHER WORK EXPERIENCE: 

Special Agent (former) - FBI 

EDUCATION: 

Dual JD/MBA - American University 

  • Washington College of Law and Kogod School of Business 

BS in Biology - Loyola University (MD) 

PHILOSOPHY:

 “We Must Do More" as stewards for the next generation. 

MOTIVATION:

My motivation is to ensure that we are not having the same conversation 40 to 50 years from now about the state of our communities. Let's do something about it.

PERSONALLY:

On my down time, I love to hike, play sports, write songs, make beats (yes, majority of the beats are mine you hear), connect with family and friends, listen to live music, dance, eat food made with love, and simply, grow. 

Official Launch: Sept 9th

  • 0 Days
  • 00 Hours
  • 00 Minutes
  • 00 Seconds

Not Sure Yet? At Least Follow Our Newsletter.

Add your email to the mailing list to get the latest updates.

Thank You