I Designed This Course For Us - Black, Brown, & The Underserved - To Win In Our Entrepreneurial Endeavors.
To Acquire A CEO-mindset and Ability
To Create A Solid Business Plan
To Move With Confidence Through The Ups And Downs Of Being The Boss
I Don't Play About Your Vision - Nor Should You!
We Deserve BetterFREE PREVIEW
This Is Who I AmFREE PREVIEW
Why I Created Promise and Potential?
Learn From A CEO
Navigating Adversity: When Covid Hit
Co-Founded An App - MobiNP - Wasn't Easy
My Business, Professional, & Educational Experience
My Personal Mantra: We Must Do More
Are You Willing to Sacrifice?
Do You Really Know What You Are Doing?FREE PREVIEW
How An Incubator Could Help You?FREE PREVIEW
Why Strategize1st Is Needed?
Do You Need A Business Coach? That's Me.
This Is My Calling
It's Bigger Than You and Me
Are You Willing To Commit?
Are You All Over The Place?
Are You Building Something Sustainable?
The Power Of PreparationFREE PREVIEW
Are You A Doer or a Dreamer?
Valuing You and The People Supporting You
Don't Lose Your FamilyFREE PREVIEW
Are You Mentally Ready?
When To Seek A Mentor
Are You Ready To C-E-O?
Where's Your Honor?
Have I Failed? Or Have I Learned?
The Great Objection
The B.S. Never Ends But...
Preliminary Elevator Pitch
Describe Your Business Idea
Do You Have A Mission Statement?
Mission Statement Template
What Are Your Business Values?FREE PREVIEW
Business Values TemplateFREE PREVIEW
What Associations Serve Your Industry?
Identify Your Industry Code (NAICS)
Tools for Conducting Market Research
What Problem Are You Solving?FREE PREVIEW
Problem Statement: Why It Matters?
Hmn, I See A Problem, But Is There A Market For What I Offer or Aspire To Offer?
Problem Statement Template
Your High-Level Solution Template
Are You Doing Too Much? Offering Too Much?
Start Small – Less Is More
Services You Can Offer Template
Services You Have Decided To Offer Template
Do You Know Your Target Customer/Market?
What Is A Target Market?
Target Customer Template
Customer Avatar (aka Buyer Persona) Template
Do You Know How Much It Costs To Operate Your Business?
Operating Expenses (OpEx)
Cost of Goods Sold (COGS)
Exercise: COGS (if you manufacture products)
Who Are Your Competitors?
Competitor Analysis Template
Let's Talk Pricing
Are Your Operations Standardized or All-Over The Place?
We Need Standard Operating Procedures (SOPs)
Operations & SOPs Template
What Are Your Goals?
We Need S.M.A.R.T. Goals
Your Goals Template
Resources: An Online Business Plan
Make It Legit
Keep All Receipts & Paperwork
Don't Play With Your Business Name
Name Check Template
Protect Your Business Name - Your Brand
What is Trademarkable?
Resources For Trademarking
Are You Using Your Home Address? Stop It.
Secure a Commercial AddressFREE PREVIEW
Is Your Paperwork Squared Away?FREE PREVIEW
Forming Your Business With The State
Do You have your EIN & DnB?
How To: Secure Your EIN - Your Unique Business Tax ID
How To: Secure Your Dunn & BradStreet #
Are You Comingling? No, No Entanglements lol
To Do: Secure Your Business Checking Account
Do I Need A Business Credit Card?
Do You Have A Business License?
To Do: Secure Your Business License
Do I Need Business Insurance? Yep.
To Do: Secure Your Business Insurance
Are You Tracking Your Financials?
To Do: Accounting System & Bookkeeper
Do You Sell To the Government? Why Not?
What is Government Procurement?
Have You Thought About Selling Abroad?
Let The World Know You Are Here
Enter Code: prelaunch
“Wesley Alexander, a true professional, disciplined human being that I met 2019, when I first discovered that he was the CEO of Cobiz Richmond. It was a time that I was baby to the world of Entrepreneurship, working for Nibbi brothers construction, when Wesley returned my message. Wesley took the time to get to know me, he was very much interested to hearing what was on my mind, while being direct and straight forward, telling me who he was and that his passion was building and cultivating relationships. I was very much in need of knowledge, information and authentication that would help me fulfill my passion, Wesley opened up the doors and his arms, to embrace me as a friend,mentor and someone with mutual respect He introduced me to the incubator space, that I'm still a part of. Wesley played a major role in me building two non-profit organizations, "Motivated2helpothers.org " "1hundredyears Enterprise Foundation " When it comes to life changers, Wesley has definitely brought value to my life and others that I know very well.”Lejon "Fahim" Reese - 1Hundred Years Enterprises
“Wesley is a true visionary. He has supported so many of us in building the infrastructure of our businesses. He knows how to zoom out in a way that prioritizes legacy and sustainability, paying special attention to the aerial view. ”Ayesha Walker - BeImaginative
“Wesley is definitely a master of authentic, professional connections. It is also evident if you ever step foot in CoBiz, a beautiful coworking space in Richmond- he possesses the vision to bring people together harmoniously for the greater good within the community. We connected at the height of the pandemic for a CoBiz-sponsored mental health talk. Since, Wesley and his team have been instrumental in helping me brainstorm, and connect to other community partners to kick off our first Wellness Run this year. Welsey is a great thought leader, resourceful, and capable of making big ideas fly.”Leticia Vaca - BIPOC Health and Wellness Innovator
“Wesley is an incredible leader and is rooted in all the right principals. I have been fortunate to be a member at CoBiz Richmond since 2019. Wesley has built a culture of belonging, respect, and support at CoBiz under tough circumstances including a pandemic. Through the business incubation program, he has helped me develop my business, offering well-informed advice, wisdom, and unconditional support. He is now one of my trusted advisors. I have seen Wesley facilitate connections and programming at CoBiz that is truly first class. His leadership is top notch.”Ben Gilbarg, MS - CEO/Founder of S.T.E.A.M The Streets
“Wesley has been an enormous asset to my business. From being readily available to offer incubator meetings for the expansion and growth of my business to teaching me the usage of equipment for better promotional avenues. The staff at CoBiz are friendly and amazing. ”Tracy Youngston - BeatTheRhythm
“I've been fortunate to get to know Wesley well over the past few years, both personally and professionally, through CoBiz Richmond. Wesley's dedication to building the CoBiz community and business incubator program, providing direction, leadership, and opportunity in the Richmond area and beyond, is limitless. He has a drive and passion for success that is rarely seen in a leader. Wesley unifies, creates, and connects people and resources like a champ. He is my go-to person, whether it's an opportunity that may turn into a business idea or a business question, his depth of knowledge and organized, no-nonsense approach to whatever task he touches are priceless. He is a change-maker just through his unconquerable spirit alone, but the fact that he has the intelligence to match makes him a formidable force and a massive asset to any team.”Jasmin Johnson - Pre-K to 12th Virtual Educational Consultant
“Working with Wesley has been one of my great privileges. He is a highly effective leader and consummate professional. During the past two years, since Moyo Institute has partnered with CoBiz Richmond, Wesley has demonstrated passion, commitment, fortitude, and vision. He has nurtured entrepreneurs in pursuit of their dreams and shared a storehouse of knowledge about strategic planning, legal and financial resources, local and global opportunities, and the building blocks for effective business development. He accomplished these while not losing sight of the unique constraints many small and minority businesses face and continuing to push for marketplace equity. Wesley promotes wellness and self-care as important aspects of sustainable personal and business development. Despite the unusual challenging circumstances brought about by the Covid19 pandemic, under Wesley’s leadership, CoBiz Richmond continued to pivot to avoid service interruptions. They kept the doors open. One such idea was the weekly Rooftop and Instagram meditations offered in cooperation with Moyo Institute. He has wonderful ideas and a dedicated team that he mentors. Wesley is all about empowering others and community building. He is a true treasure.”Gwendolyn Mitchell - CEO - The Moyo Institute
Building CEOs, Executive Directors, Bosses
You should expect a very conversational tone of instruction that is motivating, empowering, and pack with practical next steps to help you move like a seasoned CEO.
From videos to short written pieces, to assignments to surveys, this interactive course will have you mentally prepared to build a sustainable business or to make an intelligent decision not to start a business.
Depends on if you subscribe monthly or if you purchase a module via a one-time fee.
No problem, just book a consultation with Wesley Alexander by visiting his website www.promiseandpotential.org.
Yes, I will add new content, new exercises, and new videos over time to ensure we are up-to-date with best-practices and resources that are available to assist you.
We have a variety of options to offer since each person may be in different stages of their endeavor. Maybe you need to hone your mindset. Maybe you need to work solely on your business plan. Maybe you need direction on what to do after your business plan. Maybe you need a consultation. Whatever, you needed, I can assist you.
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